Given the current business environment, Google too is feeling the pinch. During tough times, its easy for companies to apply a haircut across the board. However, it is as this time, that companies should reassess their strategic priorities and surgically apply cuts.
Gone are the days of too many toys in the box. Companies should judiciously guard growth opportunities and if they have to cut costs, should focus on routing out inefficiences in COGS.
Google is no different, it is currently shifting its engineers to focus on the most promising projects. We've seen how companies that continue to invest in R&D will be positioned for explosive growth when demand returns. What is commendable is their continued efforts to innovate and experiment with their X billion acquisition Youtube.
LA Times writes about how the wild wild west that is Youtube is starting to clean up its act.
In addition to its long-standing campaign to crack down on illegally copied material, in September the site outlawed videos depicting drug abuse and last week tightened its guidelines further to restrict profanity and sexually suggestive content. In other words, before the money wagons roll in...At the same time, they're experimenting with tons of ways to monetize on their insane traffic. From advertising to selling music, Youtube's entrepreneurial spirit translates to more experimentation.
Yesterday's NY Times article profiles their partners program. The article profiles individuals like Mike Buckley (video shown above), whose share of the advertising profits generate over $100,000 a year.
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