State of the green business

Greenbiz.com recently release its State of the Green Business 2008. As the report comments, "What’s really going on? Does all of this amount to a sea change in business, or merely a midcourse correction? And, most importantly: Is it actually making a difference to the environment?"

Here a couple of their findings:

• Companies are getting cleaner and more efficient, but only incrementally, and many of
  the gains are offset by the ever-growing economy. So, while greenhouse gas emissions per dollar of economic activity may be dropping, the growing economy means those emissions are largely unchanged.
• Nearly a third of companies have no way of monitoring their own direct carbon emissions
• Consumers are starting to voice their skepticism to green marketing