The platform, using real-time filters, sifts through hundreds of thousands of tweets, dumps the retweets and replies, purges the content producers know they don't want -- profane tweets, for instance -- and then presents what's left in a queue where someone manually approves the tweets to go on screen. The system can also collect and analyze data for visualizations and power audience polls.The insight is that information is rarely consumable. Mass Relevance has made a business out of finding what is consumable in a timely manner. This sole fact makes it easy for it to be ready to be used on other mediums, like TV.
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